FOR PEOPLE
ON THE RISE

We make nutrition products for elite athletes. But we aren't for elite athletes. We're for anyone who believes, as we do, that true holistic fitness starts from the inside out.

OUR MISSION

EMPOWER PEOPLE TO GROW INTO THE OPTIMAL VERSION OF THEMSELVES THROUGH EFFICIENT DAILY HABITS.

Habits are the building blocks of progress. With holistic nutrition products that make adhering to them easy + effective, we're helping people optimize their health one habit at a time.

OUR BELIEFS

TAKE CARE OF YOUR BODY, AND YOUR BODY TAKES CARE OF YOU.

Our bodies are the vessels from where we experience everything. The more good we put in them, the more good comes out.

PEOPLE WANT TO FOCUS ON THEIR LIVES, NOT THEIR HEALTH.

Life is best when our headspace is freed up to think about living our lives, not the state of the bodies we live them in.

FOOD SHOULD BE MEDICINE.

Seeing food like this helps us make more optimized decisions about what we consume + our overall wellbeing.

THE BEST NEVER STOP GETTING BETTER.

Each of us is the architect of our life. We should never let a day go by where we haven't become better than we were the day before.

TIME IS THE MOST VALUABLE + FINITE RESOURCE.

Money can always be made, but time can only be lost. It's the only thing that truly belongs to us, so we will do anything to save it.

WE'RE CAPABLE OF WAY MORE THAN WE THINK.

Whatever we think we can accomplish, we can always do more. Training at high altitudes proves this.

YOU CANNOT GROW AND BE COMFORTABLE AT THE SAME TIME.

Comfort impedes growth, so learn to find comfort in the discomfort. It's the only place growth happens.

IT'S NEVER BEEN A BETTER TIME TO BE ALIVE.

We're living in the best times in human history. New learnings + solutions are truly making anything possible.

GROWTH IS DIFFICULT. HABITS ARE EASY.

Breaking big goals down into simple, manageable daily habits is really the only way to make them possible.

DOING THE RIGHT THING BEATS THE EASY THING.

The measure of a good company is choosing integrity over its bottom line. Integrity is the foundation of all we do.

OUR PROCESS

All our products are sourced from the highest quality, traceable raw ingredients and proudly manufactured in the United States.

We are what we repeatedly do. EXCELLENCE, therefore, is not an act, but a habit.

—ARISTOTLE (OUR BOY <3)

OUR PROMISE

We stand behind + believe in everything we make, 100%. If you're ever not completely satisfied with a purchase, please let us know and we'll make it right.

NO GMO'S

NO ADDED SUGAR

NO HERBICIDES OR PESTICIDES

NO ARTIFICIAL ANYTHING

PALEO, VEGAN + KETO FRIENDLY

DAIRY-FREE

THIRD-PARTY TESTED

TOP SOURCING STANDARDS

MANUFACTURED IN THE USA

FREE SHIPPING + EASY CANCELLATION

100% SATISFACTION GUARANTEE

Just as a body is more than a system of tendons + neurons, nutrition is more than micros + macros. It's taking sustenance from the Earth and making it part of us.