FOR PEOPLE ON THE RISE

We make nutrition products for elite athletes. But we aren't for elite athletes. We're for anyone who believes, as we do, true holistic fitness starts from the inside out.

OUR MISSION

EMPOWER PEOPLE TO GROW INTO THE OPTIMAL VERSION OF THEMSELVES THROUGH EFFICIENT DAILY HABITS.

Habits are the building blocks of progress. With holistic nutrition products that make adhering to these habits simple, easy + effective, we're helping people optimize their health one day, and one habit, at a time.

OUR BELIEFS

TAKE CARE OF YOUR BODY, AND YOUR BODY TAKES CARE OF YOU.

Our bodies are the vessels inside which we experience everything. The more good we put in them, the more good will come out.

PEOPLE WANT TO FOCUS ON THEIR LIVES, NOT THEIR HEALTH.

Life is best when our headspace is freed up to think about living our lives, not the state of the bodies we live them in.

FOOD SHOULD BE MEDICINE.

Seeing food this way helps us make better decisions about what we consume, and more optimized decisions for our own well-being.

THE BEST NEVER STOP GETTING BETTER.

Each of us is the architect of our life. We should never let a day go by where we haven't become better than we were the day before.

TIME IS THE MOST VALUABLE + FINITE RESOURCE.

Money can always be made, but time can only be lost. It's the only thing that truly belongs to us, so we will do anything to save it.

WE'RE CAPABLE OF WAY MORE THAN WE THINK.

Whatever we think we can accomplish, we can always do more. Training at high altitudes proves this.

YOU CANNOT GROW AND BE COMFORTABLE AT THE SAME TIME.

By definition, growth only occurs when you're uncomfortable. Comfort impedes growth. You must choose.

IT'S NEVER BEEN A BETTER TIME TO BE ALIVE.

We're living in the best times in all of human history. New learnings and solutions are making literally anything possible.

GROWTH IS DIFFICULT. HABITS ARE EASY.

Breaking big goals and ambitions down into simple, manageable daily habits is the only way to make them possible.

DOING THE RIGHT THING BEATS THE EASY THING.

The measure of a good company is choosing integrity over bottom line. Integrity is the foundation of everything we do.

OUR PROCESS

All our products are sourced from the highest quality, traceable raw ingredients and proudly manufactured in the United States.

We are what we repeatedly do. EXCELLENCE, therefore, is not an act, but a habit.

—ARISTOTLE (OUR BOY <3)

OUR PROMISE

We stand behind + believe in everything we make, 100%. If you're ever not completely satisfied, please let us know and we'll make it right.

NO GMO'S

NO ADDED SUGAR

NO HERBICIDES OR PESTICIDES

NO ARTIFICIAL ANYTHING

PALEO, VEGAN + KETO FRIENDLY

DAIRY-FREE

THIRD-PARTY TESTED

TOP SOURCING STANDARDS

MANUFACTURED IN THE USA

FREE SHIPPING + EASY CANCELLATION

100% SATISFACTION GUARANTEE

Just as a body is more than a system of tendons and neurons, nutrition is more than micros and macros. It's literally taking sustenance provided by the earth and making it part of our being.